Vestido regata amarelo - VENDIDO

Saturday, July 31, 2010 0 comments
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Vestido regata amarelo

Este vestidinho fica lindo para em dias quentes passear no parque, ir à praia, enfim, lindo e leve, como a vida deve ser...

Vestido blusado sem mangas com elástrico na cintura e aplicação no busto, cor amarela

(com forro, mas é levemente transparente - não acompanha top preto como na foto)

 Tamanho: único (P e M)
Medidas: busto 88cm, comprimento 85cm, cintura 46cm

Por apenas R$69,00
COMPRE AGORA

Weekend Eye Candy - Gilbert Adrian Suit

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Just look at the geometric precision used in constructing this 1940s suit by Gilbert Adrian! A simple stripe fabric is cut and resewn at various angles. Each of the stripes is precisely matched in an intricate marvel of design. I am in love.

Back to School Separates - 1955

Friday, July 30, 2010 0 comments
If you were a teen or young 20-something in 1955, this is what you wanted for back-to-school, back-to-college, or for casual wear.

Jantzen separates were offered in lots of co-ordinating colors. You could mix-and-match their sweaters with pants, skirts, and Bermuda shorts. Prices ranged from $7.95 - $19.95 in 1955 ($65.00 to $164.00 in today's dollar).

More separates from Jantzen.
Orlon sweaters from various manufacturers were worn with pants and skirts.

Thermo-Jac "boy-inspired" khakis, plaid shirts, and plaid lined jackets. Pants sold for $5.98, shirt $4.98, and jacket $6.98 in 1955 (about $49.00, $41.00, and $57.00 in today's dollar).

Cotton long sleeved blouses by Laura Mae were so well priced, you had money to burn! All sold for $2.98 in 1955 (about $24.00 in today's dollar).

All photos from 1955 advertisements.

Altered Oranges~

Thursday, July 29, 2010 0 comments
Here are some of the fairy houses from my backyard that the fairies live in during the winter months. They live off of the orange pulp until it gets warm again for them to live amongst the plants on the ground. During the hot summer months they abandon their hollowed out orange houses and flutter freely amongst the plants and flowers in my garden. The orange tree is still full of these hollowed out houses, every now and then I see a squirral eating the last remnants of the orange that the fairies have left behind... and the weight of the squirral causes the hollowed out orange to fall to the ground... and I collect them. I finally got around to altering them... the fairies love them... they even hung around long enough to get their photos taken... and you know how hard it is to take a photo of a fairy! Here is one of my favorite little fairies~ Here are the rest of the Altered Oranges~

I've linked up to: The French Cupboard, and My Romantic Home.

The Prints of Leonard Fashion

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I recently listed this stunning vintage 70s panné velvet dress by Leonard Fashion on my website. While perusing my vintage magazine collection, ads for the company have been catching my eye ever since. The other day, I came across an article about the company in a 1973 magazine and I had to share a bit of it with you.

The textile firm of Jacques Leonard et Cie was founded in 1954. In 1958, the company decided to launch a fashion line and Daniel Tribouillard was made Chief Executive Director. Tribouillard invented a new printing process in 1960. He patented this technique which allowed for a knit fabric to be continuously printed, and that technique is still used today.

Each season, the team at Leonard reviews about 5000 designs which are presented by the artists and print designers. Of those, only about 200 make the cut for final review.

After carefully examining the designs for their ability to be engraved and their commercial viability, those designs are further reduced to about 100 per season. For every design, a photoengraver separates the various areas of the print, each of which will be engraved into a separate frame for the printing process.

Here, a printer uses a frame to hand silk screen the design onto silk jersey, the fabric most often used by Leonard. The fabric will be screened several times as each color is applied individually.

This woman is examining the final printed fabric for flaws. You'll notice there is no Leonard signature in this fabric. This is not uncommon in Leonard prints from the early 70s.

Leonard ad, 1971

After the fabric prints are complete, the garments are then imagined and designed, based upon the prints.

Leonard ad, 1972

In 1987, Tribouillard bought the company and became Chairman. He remained the head designer until the Fall of 2001. The Leonard Company is still alive and well today, with over 100 stores worldwide. Veronique LeRoy is the current head designer of the firm.

Leonard ad, 1973

Please note: Biographical information about Leonard Fashion is copyright of Couture Allure and may not be copied without permission.

Vintage dress form

Wednesday, July 28, 2010 0 comments
This past Saturday while hitting some yard sales, I came across this box full of vintage dress form parts. The box was only $3, well worth the 50/50 chance that the dress form was complete.I took one of the pieces into a hardware store to buy some wing nuts to put the adjustable dress form back together. Nothing fit the screws on this vintage piece. The store clerk thought it was metric, but even those didn't fit. I had to buy bigger wing nuts than the actual screw size and add tape to each screw to get it to hold. It cost me $1 for a bag of nuts. It was a smidge wiggley so I tied it together to help keep its shape. She is very petite standing at only 30 inches high. Her measurements are 30/23/31... gasp, I think thats the size of my leg. :-P She is beautiful just like she is.... but....I am planning on using this dress form to showcase some of the vintage bling I have tucked in boxes here and there in my studio. The ones that are to beautiful and perfect to pull apart, you know the keepers. Sooooo I covered this form with some batting that I essentially stitched together on the form to give me something to poke and pin my pieces to. (my friend gave me a huge bolt of batting) Thank you-thank you!I covered the dress form with a piece of a vintage bedspread that I picked up last summer for $1...so all together this is a $5 dress form/mannequin. Now, I've just got to hunt down where I put all the little beauties that I want to put on this... I've begun the huge task of starting to paint the full wall of shelves in my studio. *insert tear stained face here* Such a huge undertaking... totally making me regret starting. Oh well, like I always say, "You have to start to finish." Someone punch me~

Vintage Suits - 1949

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I don't think you can find anything more unique and more sexy than a vintage suit from the late 1940s through the 1950s. Suits from this era are fitted to the body, exquisitely tailored, and they always have unique design details. They were made with great attention to fine construction. You'll usually find bound buttonholes, high quality fabrics, interfacings and linings, and wide seam allowances to allow for individual alterations.

Just look at the Paul Parnes suit from 1949 shown above. It closes with buckles instead of buttons, the white lapel and cuffs are probably removable for a different look, and the pockets and peplum are top-stitched. This suit sold for $125.00 in 1949 (about $1155.oo in today's dollar).

The fact is, a suit from the 1940s or 50s will always be of higher quality than anything you can buy today, unless you're shopping couture. That makes a vintage suit a fabulous bargain as well.

The suit above, by Philip Mangone for Bonwit Teller has bands of ruching at the lapels, cuffs, and at the hem edges of the jacket and skirt. Mangone was one of the premier suit makers at the time, and his suits are highly sought after today.

In the 1940s and 50s, most women had at least one suit in their closet to wear to meetings, to dinner, to go shopping in the city, for travel, or to wear to appointments with professionals such as doctors, attorneys, or teachers. Because suits were so well made, a woman could expect one to last for years.

This suit by Zuckerman and Kraus has three rows of buttons at the front. It's the center row of buttons that is used to close the suit. The rounded pocket edges mimic the hem of the jacket.

One suit to last for years? Yes, that was the expectation and the norm. A bride would usually purchase a good suit as part of her trousseau. She would wear it as her going-away outfit, and then continue to wear it for years to come. Women changed the look by changing their accessories, just as we do today, but they had the added options of hats and gloves in addition to handbags, jewelry, scarves, and coats.

Another beauty by Philip Mangone. Here the plaid lapels stand out against black wool. The pockets are decorated with plaid cording and the suit came with a matching plaid coat. The set sold for $395.00 in 1949 (about $3646.00 in today's dollar).

Why not try a vintage suit on for style? I know you'll be glad you did! We've got a great selection for you at Couture Allure.

This Cymonette Original suit was available in black, navy, or pale gray wool. Lines of trapunto accent the shoulders and the pocket edges have the same shape. Sold for $60.00 in 1949 (about $554.00 in today's dollar).


Photo #1 by Harold Halma, #2 by Radkai. All 5 photos are from advertisements in a 1949 magazine.

LAST CHANCE Sale at Couture Allure

Tuesday, July 27, 2010 0 comments
We've got loads of new vintage goodies coming to you for fall, but we have to make some room for it! All this week, we'll be marking some great vintage items down to $50.00 each during our LAST CHANCE Sale! You can't afford to miss these deals! Come on.....where else are you going to find a vintage Dior for $50????? Check back often for fabulous bargains all week! Simply type "Last Chance" into the search box at Couture Allure and find your dream deal!

Jonathan Logan Dresses - 1955

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I've talked about my love of Jonathan Logan dresses in the past. While perusing an August issue of a 1955 fashion magazine geared toward younger women, I found page after page of ads for Jonathan Logan dresses. Each ad was paired with a regional department store, like Goldsmiths, Best Apparel, and Woodward & Lothrop, and included a coupon for ordering the dress. That way, the manufacturer and the department store shared the cost of the ad, and Jonathan Logan dresses got a lot of notice. Smart man, that David Schwartz.

The "Starlight" sleeveless dress came with a matching bolero jacket in blue, pink, or purple faille. Sold for $19.95 in 1955 (about $164 in today's dollar).

Soft corduroy full skirted dress came with a removable dickey at the neckline so the dress could go from day to date with ease. Sold for $14.95 in 1955 (about $123 in today's dollar).

Velveteen dreams in full skirted or slim silhouettes. Full skirt dress came in blue, purple, or black. Slim dress came in purple, red, or black. Sold for $22.95 and $14.95 in 1955 (about $189 and $123 in today's dollar).

Mix-and-match separates that were dyed to match. Wool flannel skirts were matched with a wool jersey top or a cotton puff sleeved blouse. All 4 pieces came in blue, red, or green. Prices ranged from $3.98 to $8.98 in 1955 (about $33 to $74 in today's dollar).

Black wool flannel fashions a polo collar dress with elastic waist or a sleeveless dress that could be worn with a blouse for daytime. Sold for $17.98 and $19.98 in 1955 (about $148 and $164 in today's dollar).

Nubby wool tweed full skirted dress is accented with soft angora at the collar and cuffs. Available in lilac, royal, or gray. Sold for $25.00 in 1955 (about $205 in today's dollar).

Wool check slim cut dress came with a matching boxy jacket in brown, gray, or turquoise. Set sold for $25.00 in 1955 (about $205 in today's dollar).

Mix-and match-separates in corduroy with a black wool jersey blouse. The separate pieces included a full skirt, slim skirt, boxy jacket, and pants. Prices ranged from $5.98 to $8.98 in 1955 (about $50 to $74 in today's dollar).

Don't you love Jonathan Logan too?

All photos from advertisements in a 1955 magazine.

Cat Deeley Wears Vintage

Monday, July 26, 2010 0 comments
I'm a huge fan of the TV show So You Think You Can Dance on Fox. One of the best parts of the show is watching what host Cat Deeley will wear each week. The 5'9" tall British born gal is a former model with a great sense of style. She often wears vintage dresses on the show, which she mixes with modern accessories and shoes to great effect. She has an affinity for styles from the 60s and 80s, and I can tell that she has many of the dresses shortened before wearing them. We can only hope that her tailor is leaving all of the original length intact rather than cutting the hems off!

Cat wears a vintage 60s yellow dress with beaded collar and sleeves and a 60s sequin knit dress, both in season 7.

Here, a 60s beaded fringe cocktail dress from season 7 and a 60s pink brocade dress with beaded neckline in season 6.

Here, an 80s strapless gold lamé dress and an 80s green beaded dress, both from season 6.

Lastly, an 80s sequined dress and a 60s blue dress with Cleopatra collar, both from season 6. I loved that blue dress. Her stylist did her hair long and straight that night, and the look really worked!

What will Cat wear this week?

All photos courtesy of InStyle.com.

Shorts couro fake - VENDIDOS

Sunday, July 25, 2010 0 comments
shorts couro cor marrom
shorts couro cor cáqui

Shorts couro fake Swany

O couro está em alta, e sendo ecológico, melhor ainda!
Você pode usar inverno e verão, com meia-calça ou sem, com bota, coturno, oxford, ele combina com tudo!

Em couro sintético (100% poliester)
Cores e tamanhos:
marrom claro (caramelo): P, M
cáqui (militar): P
Medidas:  tamanho P - 75cm cintura, 95cm quadril, 34cm comprimento
               tamanho M - 82cm cintura, 100cm quadril, 38cm comprimento


Fechamento frontal com botão e zíper
2 bolsos frontais estilo faca

Por apenas R$69,00 cada
Pague em até 4x sem juros ou à vista com 10% de desconto
sac@modacereja.com.br




New at Couture Allure - Vintage Designer Dresses

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Well, there WAS lots of great new stuff this week at Couture Allure, but several of those have already sold. That's OK, though, there's still some beauties left for you!





Weekend Eye Candy - Swimsuit and Cover-up

Saturday, July 24, 2010 0 comments
In the early 1940s, actress Marsha Hunt wears a green and white print cotton two-piece swimsuit with a matching green and white cover-up jacket. Note the platform sandals!

Photo taken by MGM studio photographer Clarence Bull.

Mixed Media Monday~

Friday, July 23, 2010 0 comments
This weeks mixed media challenge theme is: things you love~ So many possiblities... especially with two adorable grandkids.. I chose to use things I love to play with in my studio.... So, I made this~I spray painted the chicken wire with copper paint and then used green embossing powder on it to give it the look of verdigris. Oh... and I also love to do things in multiplys... if I'm going to pull stuff out and make a big mess....then I'm making more than one! Here are three more....and the one pictured at the top of this post and two more. Six in total~I ♥ the following, and I probably use these things every single time I do anything artsy-fartsy in my studio: spray paint, embossing powder, chicken wire, foam core, moss, glue, fairies, flowers, rhinestones, bits of jewelry, scissors, glitter, buttons, text from old books, ribbons, flowers, and round shapes~