Vicky Vaughn was the junior division of R & M Kaufmann, Inc in Aurora, Illinois. The Kaufman brothers began making ladies dresses in the 1920s. They built their business by producing high quality but moderately priced dresses and sleepwear. The company was able to keep prices low by mass producing garments in their own factories. In fact, their motto was "Only the LOOK is expensive." Sales grew steadily through the use of full page advertisements in Seventeen, Mademoiselle and Charm magazines as well as the use of live television commercials on shows such as "Beat the Clock." The Kaufmann's also produced the Toni Todd line for misses sizes. The company was sold to Russ Togs in 1969.
Above left: Wool jersey full skirted dress came in red, orange, green or blue. Sold in 1958 for $14.95 (about $117 in today's dollar.)
Above right: Wool knit top and skirt came in red, orange, green, blue or gold and came with the necklace. Sold in 1958 for $14.95 (about $117 in today's dollar.)
Left: Rayon/orlon blend plaid chemise dress came with the matching headband. Available in blue, orange, red or green. Sold in 1958 for $12.95 (about $101 in today's dollar.)
Right: Rayon/orlon blend plaid dress with matching bolero jacket came in blue, orange, red or green. Sold in 1958 for $14.95 (about $117 in today's dollar.)
Left: Rayon/acetate blend polka dot party dress came in beige, pink or turquoise. Sold in 1958 for $12.95 (about $101 in today's dollar.)
Right: Velveteen chemise top and skirt with rhinestone buttons came in red, black, gold or aqua. Sold in 1958 for $12.95 (about $101 in today's dollar.)
0 comments:
Post a Comment