Yesterday Levi's held Go Forth event in Belgrade as a part of it's international campaign... The goal of this campaign is to try to raise the level of concious of global envoirmental problems and to make people think about saving water.
In order to do so they were the one who took the first step. Did you know that every piece of jeans requires 42 l of water to be produced? I didn't. The Levi's changed that in creating the new way in jeans production. Not only they created a new way in jeans production, they developed a jeans that don't loose shape for two weeks.
Juce je odrzan Levi's - ov event u Beogradu kao de njihove internacionlane kampanje GO Forth! Cilj kampanje je da podignu ekolosku svet svojih potrosaca i da ih podstaknu na ustedu vodu, jer je nedostatak vode goruci problem na globalnom nivou.
U cilju stimulacije svojih potrosaca oni su napravili prvi korak i razvili novi proces proizvodnje. Da li ste znali da se u procesu porizvidnje jeansa potrosi 42 l vode? Ja nisam. Prilikom proizvodnje svakog komada Levi's ce ustedeti po 40l vode! Pogledajte njihov video & moje slicice sa eventa!
I kako je sve bilo, pa osim videa i interesantne edukacije ....
Uzivali smo uz izvodjnje Vukasina iz Operacije Trijumf...
Organizatori su nam obezbedili ukusnu zakusku...
I dobili smo bele majcice...
I boje da se igramo dizajnera :)
Dok je sve oko nas dekorisano u Levi's fazonu :)
Levi's farmerke proizvedene na ovaj nacin ce imati ovakvu etiketu:
NOW IS OUR TIME! GO GREEN! GO FORTH!
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